Workspace / Overview

Evidence Control Room

Public prototypeUpdated 31 Aug 2026

Existing Control Room: the original deal model of 1 September 2026. Its €63,000 Phase 1 figure priced Rustam’s own hours only, before the launch scope grew. The agency value of the full pre-launch scope and the revised payment/share proposal are in the introduction. Desktop workspace.

01 / The situation

Fifteen roles, one person, one price.

This is a working document: the figures are adjustable, the evidence is verifiable, and the remaining questions are stated clearly.

The goal is to arrive at a configuration that both sides can stand behind.

  1. The website is up and running: 26 pages, 2,683 lines of application code, 652 delivered images, and an automated QA process.
  2. This includes a 68,300-word strategy package, in-house market research, and regulatory verification that corrected the picture from July.
  3. Delivered effort is reconstructed at approximately 280 hours; it is not a timesheet.
  4. What remains: shop integration, advertising-ready media, market adaptation and launch hygiene — approximately 180 hours (range 145–215), to be live by 10 November 2026.
  5. The offer is €18,000 upfront plus an agreed staircase share of verified net online sales, over a 48-month horizon in 12-month blocks.

Approved dossier baseline · updated 1 September 2026 against the answered pre-NDA discovery · reconstructed from artifacts, not a timesheet.

≈280 h

Delivered · reconstructed

€18,000

Upfront, in up to 6 instalments

18% → 7%

Share, falling as sales grow

15

Specialist roles replaced

What you are buying here replaces fifteen roles and costs roughly €231,000 over four years as agency work. I will do it for €18,000 plus a share of revenue. The difference is not a discount — I am deferring it and recovering it through the share, because I believe you will grow. If you don’t grow, I have lost, not you.

The comparison that closes it

Four years, two ways to buy it

Agency rates verified 31 August 2026

Agency route against this partnership, over a 48-month horizon
PositionAgency routeThis deal
Phase 1 build€63,000€18,000
48 months of growth operation€168,000 at €3,500 / monthAn agreed share of the revenue it produces
Four-year total€231,000€18,000 plus the share
Paid in a month with no salesthe full retainer, every monthnothing
People to manage6–9, plus an account manager1
Incentivebillable hoursyour revenue

Client position and proposed structure

Where the two sides currently stand

Percentages remain to be agreed

SONNWERK’s stated preferences from the pre-NDA discovery, against the proposed structure
PositionSONNWERK-stated preferenceProposed structure
Upfront paymentLower upfront, higher ongoing share€18,000 — accepted, single anchor
Revenue-share baseAll agreed net online sales, existing business reflected in the upfrontAccepted, plus a separate per-account commission on new B2B and new-market revenue
Initial term12 months, no indefinite commitment12-month blocks, renewing to a 48-month horizon, 60 days’ notice at each review point
Monthly minimumNoneNone — accepted
Existing B2B customersExcludedExcluded
New Rustam-introduced B2BSeparate commission, negotiated per customerAccepted, per account, may run beyond the term
OwnershipFull permanent rights to everything built for the shopAccepted — the deferred value is protected by a clawback instead
Growth budgetAvailable in principle, sized after the launch planOpen — the largest remaining dependency

Why the staircase is shaped this way

The share falls as SONNWERK grows

SONNWERK reported more than €15,000 of online-shop revenue in 2025 and expects more than €20,000 in 2026, with online making up 10–24% of consumer-product revenue. The bands are calibrated to that base rather than to a hypothetical one.

  1. 18% up to €100,000 a year — the share carries the deferred build cost while the shop is still small.
  2. 14% from €100,001 to €250,000 — scaling is rewarded; the share on every further euro falls.
  3. 10% from €250,001 to €600,000 — the ratio tips decisively toward SONNWERK.
  4. 7% above €600,000 — small enough that growth is never punished.

The staircase is marginal, not flat: revenue in each band is charged at that band’s rate. The effective share therefore falls from 18% at €100,000 of annual online sales to 13.5% at €400,000 and 11.6% at €700,000. Measured against gross margin it falls the same way — the more SONNWERK sells, the smaller the proportion that leaves.

A share of revenue, never of profit. Profit moves with costs neither side fully controls; net sales received through the agreed channels can be verified against the source accounts.

Approved client-facing terms · no internal negotiation notes · no live AI